---
title: "Red Bull Media House — James Milton Portfolio"
description: "Four years at Red Bull Media House Austria innovating the redbull.com platform and developing VR/AR content solutions for a global audience."
url: "https://jamesxdigital.com/redbull/"
---

# Red Bull Work

**Four years at Red Bull Media House headquarters in Salzburg, Austria** — working on the platforms that power redbull.com and experimenting with cutting-edge content technologies.

![James Milton at Red Bull Hangar-7, Salzburg](https://jamesxdigital.com/assets/images/redbull/jamesredbull.webp)

### At Red Bull Hangar-7, Salzburg

## The Work

**Platforms Team** - Enhanced [redbull.com](https://redbull.com) to handle massive traffic during events like Stratos and major racing competitions. Built features for athlete profiles, live event coverage, and multimedia content that needed to scale globally.

**Media & Content Innovation** - Pushed beyond traditional content creation using VR/AR, interactive media, and advanced capture techniques. Developed immersive experiences that let users engage with Red Bull’s extreme sports content in completely new ways.

![Red Bull Stratos: The Edge of Space.](https://jamesxdigital.com/_astro/stratos.DJaMrh3t_Z1f9UXP.webp)

[Red Bull Stratos: The Edge of Space](https://www.redbull.com/int-en/projects/red-bull-stratos).

![Red Bull Rookies Cup: The Future of Racing.](https://jamesxdigital.com/_astro/rookies.CVE5BQNx_Z19Nyho.webp)

[Red Bull Rookies Cup: The Future of Racing](https://www.redbull.com/int-en/rookiescup).

![Red Bull Junior Team: Nurturing Racing Talents.](https://jamesxdigital.com/_astro/juniorteam.0JJ8Fv72_Kp34h.webp)

[Red Bull Junior Team: Nurturing Racing Talents](https://www.redbull.com/int-en/juniorteam).

![Red Bull Cliff Diving.](https://jamesxdigital.com/_astro/cliffdiving.pw3F3Hbj_Z1YprMD.webp)

[Red Bull Cliff Diving](https://www.redbull.com/int-en/event-series/red-bull-cliff-diving).

[Home](https://jamesxdigital.com/)[Next →](https://jamesxdigital.com/local-canvas/)

```json
{"@context":"https://schema.org","@graph":[{"@type":"WebSite","@id":"https://jamesxdigital.com/#website","url":"https://jamesxdigital.com/","name":"JAMESXDIGITAL","description":"James Milton — Creative Technologist and AI builder based in Amsterdam.","inLanguage":"en","publisher":{"@id":"https://jamesxdigital.com/#organization"}},{"@type":"Person","@id":"https://jamesxdigital.com/#person","name":"James Milton","alternateName":"JAMESXDIGITAL","givenName":"James","familyName":"Milton","description":"AI builder and agentic engineer based in Amsterdam","url":"https://jamesxdigital.com/","image":{"@type":"ImageObject","url":"https://jamesxdigital.com/_astro/james-milton-og.BziQMWO-.jpg"},"sameAs":["https://instagram.com/jamesxdigital","https://linkedin.com/in/jamesxdigital","https://youtube.com/@jamesxdigital","https://github.com/jamesxdigital","https://twitter.com/jamesxdigital"],"knowsLanguage":["en"],"knowsAbout":["Agentic engineering","AI pipelines","Creative technology","Virtual reality (VR)","Augmented reality (AR)","After Effects and Premiere Pro plugin development"],"jobTitle":"Creative Technologist","worksFor":{"@type":"Organization","name":"Triple Innovation Lab","url":"https://wearetriple.com"},"address":{"@type":"PostalAddress","addressLocality":"Amsterdam","addressCountry":"Netherlands"}},{"@type":"Organization","@id":"https://jamesxdigital.com/#organization","name":"JAMESXDIGITAL","url":"https://jamesxdigital.com/","sameAs":["https://instagram.com/jamesxdigital","https://linkedin.com/in/jamesxdigital","https://youtube.com/@jamesxdigital","https://github.com/jamesxdigital"],"logo":{"@type":"ImageObject","url":"https://jamesxdigital.com/_astro/james-milton-og.BziQMWO-.jpg"},"founder":{"@id":"https://jamesxdigital.com/#person"},"address":{"@type":"PostalAddress","addressLocality":"Amsterdam","addressCountry":"Netherlands"},"contactPoint":{"@type":"ContactPoint","contactType":"inquiries","url":"https://jamesxdigital.com/contact/"}},{"@type":"CreativeWork","name":"Red Bull Work","description":"4 years at Red Bull Media House Austria: Innovated redbull.com platform, developed VR/AR content solutions, enhanced user experiences for global brand portfoli…","url":"https://jamesxdigital.com/redbull/","inLanguage":"en","author":{"@id":"https://jamesxdigital.com/#person"},"creator":{"@id":"https://jamesxdigital.com/#person"},"image":{"@type":"ImageObject","url":"https://jamesxdigital.com/_astro/jamesxredbull.ChuvF6ss.webp"}},{"@type":"BreadcrumbList","@id":"https://jamesxdigital.com/redbull/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://jamesxdigital.com/"},{"@type":"ListItem","position":2,"name":"Red Bull Work","item":"https://jamesxdigital.com/redbull/"}]}]}
```