---
title: "NAB Las Vegas 2025: AI's Impact on Media and Creative Technology - JAMESXDIGITAL"
description: "James Milton's keynote at NAB Las Vegas 2025 on how AI is reshaping media workflows, vibe coding, and creative technology prototyping."
url: "https://jamesxdigital.com/keynotes/nab-las-vegas-2025/"
---

[Watch on YouTube](https://www.youtube.com/watch?v=NQfNp6NZnWI)

# NAB Las Vegas 2025: AI's Impact on Media and Creative Technology

**Event**NAB Show (National Association of Broadcasters)

**Date**April 2025

**Duration**20 minutes

At NAB Las Vegas 2025, I shared my journey as a creative technologist navigating the rapid evolution of AI and its impact on media, creativity, and development. The talk explored real-world examples of how AI is bridging the gap between creativity and code, with practical applications for the media industry.

The keynote covered four key themes: the blazing pace of AI advancement and what it means for creators, “vibe coding” and how AI-assisted development is changing the way we prototype, the growing role of AI agents in daily creative and technical workflows, and what it’s like building media analysis tools without a traditional media background.

The talk resonated with NAB’s audience of media professionals, broadcasters, and content creators who are navigating AI’s transformative impact on their work.

### Keynote Teaser

[Watch on YouTube](https://www.youtube.com/watch?v=Q8Es07pUzuI)

[All Keynotes](https://jamesxdigital.com/keynotes/) /[Next →](https://jamesxdigital.com/keynotes/ai-changing-software-development/)

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